Scenario: Assigned Automatically Without Your Knowledge
D&B doesn't only assign DUNS numbers when someone applies directly — it can also independently profile a business it becomes aware of through public records, government filings, or business directories, and assign a number without the business ever requesting one.
- Years later, when the business (or an employee unaware of this) applies directly for a DUNS number, D&B may issue a second one instead of recognizing the existing record.
- This is especially common for older, well-established businesses that were profiled long before anyone at the company thought to check.
- Neither record is "wrong" on its own — they simply both represent the same business independently.
✔ THE FIX
Search D&B's lookup tool using your business name and address before assuming you need a new number, and if two records surface, request a merge rather than continuing to use either in isolation.