Getting Started
Free vs paid, step-by-step registration, timelines
DUNS Number Awareness, Done Right
No confusing jargon. No inflated agency fees. Clear, accurate information sourced directly from Dun & Bradstreet — so you know exactly what's free, what's optional, and what to watch out for.
Sample D-U-N-S® format — nine digits, three segments, one identity.
Most information about DUNS numbers online falls into one of two problems: it's outdated, or it's written by someone trying to sell you a registration service. Neither actually answers the question people are asking — what do I actually need to do, and what does it actually cost?
DUNS Assist exists to be the source that just tells you the truth. We link directly to Dun & Bradstreet's own pages wherever possible, we're upfront when a paid option genuinely makes sense, and we call out patterns where businesses get overcharged for something that's free.
Six guides. One honest source.
Free vs paid, step-by-step registration, timelines
Apple Developer, Google Play, Amazon Global Selling
DUNS vs GST vs CIN, MSME, export registration
Spotting overpriced agencies, real vendor reviews
PAYDEX, credit products, regulatory history
Rejected applications, wrong information, delays
Yes — standard registration through Dun & Bradstreet has no cost. The only legitimate paid option is D&B's own expedited service if you need it faster than the standard processing time.
Many are legitimate vendors charging a service fee to handle the paperwork for you. The key is knowing you're paying for convenience, not for something otherwise unavailable to you for free.
No. A DUNS number has nothing to do with legally forming a business. You typically only need one if a specific platform or process requires it.
Up to 30 business days through the standard free process, or faster through D&B's official paid expedited option.
DUNS numbers get confusing fast — especially once agencies, platform requirements, and D&B's own paid products all start blending together. Message us directly.
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