06.3 · Fixing Problems · Wrong Lookup Info

DUNS Number Lookup Showing Wrong Information

Last updated: September 2026

Searched your DUNS number and found an old address, a name you don't use anymore, or details that just look wrong? Before you panic, it's worth figuring out exactly where you're looking — because the fix is completely different depending on whether it's D&B's actual record or a stale copy somewhere else.

100% Independent — we don't sell DUNS correction services Based on how D&B's data actually propagates No sales pressure — ask us anything, free Updated for 2026

Why a DUNS Lookup Can Show Wrong Information

Seeing incorrect details on a DUNS lookup is unsettling, but it's rarely evidence that something is seriously broken. In almost every case, it comes down to one of two things: either your business profile genuinely needs a correction with D&B, or you're looking at a copy of your data that hasn't caught up with a change you already made.

Figuring out which situation you're in is the single most important first step — it determines whether you need to contact D&B at all, or simply wait for a third-party site to refresh its cache.

If you already know your name or address needs correcting, skip ahead to our Update Name/Address guide for the direct fix.

🏛️ D&B's Own Record

dnb.com and official D&B tools

  • Reflects your live, current business profile as D&B holds it
  • Any correction you submit updates here first
  • This is the source lenders and large partners actually pull from
  • If this shows wrong info, you need to submit a correction directly

🗂️ Third-Party Copies

Other business directories and lookup sites

  • Pulled D&B's data at some point in the past, then stopped syncing
  • Can lag behind by weeks, months, or longer
  • Correcting your D&B record won't instantly fix these
  • Often not worth chasing individually — focus on the source first

Common Types of Incorrect Information

Not all "wrong info" problems are the same — here's how to tell them apart.

What You're SeeingLikely CauseWhere to Fix It
Old company nameName change never reported to D&B, or update still processingD&B directly
Old addressBusiness moved but D&B record wasn't updatedD&B directly
Wrong industry codeOriginal classification never updated as business evolvedD&B directly
Data differs across two lookup sitesDifferent sync schedules between D&B and third-party copiesUsually resolves on its own
A near-identical duplicate listingTwo records created for the same business at different timesD&B support — needs merging
MOST COMMON

Wrong Name or Address Displayed

This is the single most frequent version of this problem, and it's almost always because a change was made to the business — a rename, a move — without ever being reported to D&B, or because a submitted update simply hasn't finished processing yet.

  • D&B doesn't automatically detect changes to your business — it relies on you (or your vendors' reported data) to keep the profile current.
  • If you recently submitted an update, give it time to process before assuming it failed — most updates take anywhere from a few days to a couple of weeks.
  • If you never submitted an update at all, the record isn't "wrong" from D&B's perspective — it's simply reflecting the last information it had.

✔ THE FIX

Submit an official update directly with D&B using your current legal documents. See our full Update Name/Address guide for the exact steps and documents required.

COMMON

Wrong Industry Classification (SIC/NAICS)

D&B assigns an industry classification code based on the business activity described at registration, or inferred from available data — and it can become outdated if your business pivoted, expanded, or changed its core activity since then.

  • An incorrect industry code can occasionally affect how lenders or partners categorize your business, even though it doesn't affect your PAYDEX score or D&B Rating directly.
  • This is one of the easier corrections to request, since it's a factual classification rather than a legal identity change.
  • Have a clear, current description of your primary business activity ready when requesting the correction.

✔ THE FIX

Contact D&B directly to request a classification review, describing your business's current primary activity clearly and concisely.

NEEDS SUPPORT

Duplicate or "Ghost" Listings

Sometimes a lookup turns up what looks like two versions of your business — often with slightly different names, addresses, or even two separate DUNS numbers. This typically happens when a business was profiled independently by D&B at different points in time, or when a rename/move created what looks like a new entity instead of an update to the existing one.

  • This is different from the simple duplicate-application rejection covered in our Application Rejected guide — here, both records may already be live and visible in lookups.
  • Having two active records for the same legal entity can fragment your payment history and credit data across both, which can look inconsistent to anyone reviewing your profile.
  • This situation generally can't be fixed by simply updating one record — it usually requires D&B to merge the two.

✔ THE FIX

Contact D&B support directly, provide both DUNS numbers if you have them, and request that the records be reviewed and merged into a single, accurate profile.

ACTION STEPS

How to Get It Corrected — Step by Step

  1. Confirm you're looking at D&B's own record. Check the source directly rather than assuming — see the comparison above if you're not sure.
  2. If it's a third-party site, check D&B's own record first. If D&B's own data is already correct, the issue is simply a stale copy elsewhere, and no correction request is needed on your end.
  3. If D&B's own record is wrong, identify exactly what's incorrect. Name, address, industry code, and duplicate listings are corrected through different channels — don't submit a vague "everything's wrong" request.
  4. Gather supporting documentation. Official proof of your correct legal name, address, or business activity speeds up the correction significantly.
  5. Submit the correction directly with D&B. Reference your existing DUNS number so the request is tied to the correct profile.
  6. Give it time, then re-check D&B's own source — not a third-party copy — to confirm the fix. Checking a third-party site too soon can make it look like nothing changed, even after D&B's own record is already corrected.
Avoid this: don't pay a "reputation management" or "listing correction" service that claims it can fix your DUNS data across the internet — legitimate corrections happen at the source with D&B, and third-party copies catch up on their own.

Frequently Asked Questions About Wrong Lookup Information

Why does a DUNS number lookup show outdated information about my business?

Most often this happens because you're viewing a third-party site that cached your D&B data at some point in the past, rather than D&B's own live record, which may already reflect a correction you made.

How do I know if I'm looking at D&B's real record or a third-party copy?

Check the URL and source of the lookup tool directly. Only dnb.com and D&B's own official lookup and profile tools reflect your live, current record; any other site displaying your DUNS data is a third-party copy that may be outdated.

Can I fix wrong information showing on a third-party DUNS lookup website?

Generally no, not directly. Since third-party sites pull from D&B's data at some point in time, the fix is to correct the information with Dun & Bradstreet directly; third-party copies will update on their own schedule, if at all.

How long does it take for a correction to appear across all DUNS lookup sources?

Corrections made directly with D&B are usually reflected in D&B's own systems within days to a couple of weeks, but third-party sites that cache D&B data may take much longer to refresh, or may never update automatically.

Why does my DUNS lookup show the wrong industry classification?

Your industry classification (SIC or NAICS code) is typically set based on information provided at registration or inferred by D&B, and it can become outdated if your business activities changed significantly since then.

Is it normal for two DUNS lookup tools to show slightly different information?

Yes, this is common. Different platforms sync with D&B's database on different schedules, so minor discrepancies between sources are expected until every copy catches up with the latest data.

Not Sure Which Source You're Looking At?

Send us a screenshot or the link and we'll help you figure out whether it's D&B's own record or a stale copy, free, no sales pitch.

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