DUNS Number Requirements for Apple, Google & Amazon

DUNS Number Requirements for Apple, Google, Amazon, Microsoft & Meta — Explained Honestly

Last updated: August 2026

Do you need a DUNS number for the Apple Developer Program, Google Play Console, Amazon, Microsoft Partner Center, or Meta Business verification? Each platform treats the D-U-N-S number differently — some make it mandatory, some make it conditional, and some barely need it at all. Here's what's actually true for each, sourced directly from each platform's own documentation.

Why Do Apple, Google, Amazon, Microsoft & Meta Ask for a DUNS Number?

If you're setting up a business account to publish an app, sell a product, or run ads, you've probably run into the term "DUNS number" somewhere in the registration flow. It's not a fee, and it's not something any single platform invented — a D-U-N-S number is a nine-digit business identifier issued by Dun & Bradstreet, and large platforms use it as a quick way to confirm that the organization behind an account is a real, legally registered business at a verifiable address.

That's the shared reason behind the requirement. What differs is which platforms actually enforce it, for which type of account, and how long the verification takes — and that's exactly what tends to get muddled by outdated blog posts and agencies with an incentive to make the process sound more complicated (and more billable) than it is.

If you haven't registered a D-U-N-S number yet and want the full free process, see our Getting Started guide. This page focuses specifically on how Apple, Google, Amazon, Microsoft, and Meta each apply that requirement.

Who Actually Requires a DUNS Number?

The honest, at-a-glance version — no reading five support articles to find this out.

Platform	DUNS Required?	Applies To	Typical Wait
Apple Developer Program	Mandatory	Organization accounts only	Up to 5 business days
Google Play Console	Mandatory	Organization accounts only	Up to 30 days
Amazon (standard selling)	Not required	Standard seller registration	—
Amazon (food/beverage/supplements)	Mandatory	FDA facility registration	Up to 30 days
Microsoft Partner Center	Conditional	Organization account verification	Varies
Meta / Facebook Business	Optional	One of several verification documents	Varies

APPLE

Does Apple Require a DUNS Number?

Yes — a D-U-N-S number is a mandatory Apple Developer Program requirement, but only if you're enrolling as an organization. Individual developers skip it entirely. Apple uses your D-U-N-S number to verify that your organization is a real, legally recognized entity at the address you've provided.

DBAs, trade names, and branch offices aren't accepted — only the legal entity name on file with Dun & Bradstreet.
Government organizations are exempt from this requirement.
Free in most jurisdictions; allow up to 5 business days once you've requested a number.

Read the full Apple Developer DUNS guide →

GOOGLE

Does Google Play Require a DUNS Number?

Yes, for organizations. Since Google rolled out expanded verification for Play Console developer accounts, any new Organization-type account needs a D-U-N-S number before it can publish apps on the Google Play Store. Personal accounts are unaffected.

One D-U-N-S number can be used to set up multiple developer accounts under the same organization.
Applying fresh can take up to 30 days — start early if you're on a launch deadline.
The D-U-N-S number itself can't be swapped later; if it changes, you need a new developer account.

Read the full Google Play DUNS guide →

AMAZON

Does Amazon Require a DUNS Number?

Generally, no. This is where most confusion comes from. Standard Amazon seller registration — including Global Selling — does not require a D-U-N-S number. It's genuinely optional for the Amazon Business program, mainly useful if you want the Small Business badge.

The one exception: sellers importing food, beverages, or dietary supplements into the US must have one — but that's an FDA facility-registration rule, not an Amazon policy.
You can add a D-U-N-S number to your seller profile later without needing it upfront.
Many "you need DUNS for Amazon" claims online are agencies conflating this FDA exception with a general rule.

Read the full Amazon DUNS guide →

MICROSOFT

Does Microsoft Partner Center Require a DUNS Number?

It depends on your account type. Microsoft uses a D-U-N-S number as part of business verification for certain Partner Center enrollments — most relevantly when registering as an organization rather than an individual, similar in spirit to Apple and Google's approach.

The requirement is tied to the specific Partner Center program and account type you're enrolling under, not a blanket rule for every Microsoft account.
As with other platforms, the legal business name and address need to match what's on file with Dun & Bradstreet to avoid verification delays.
Getting the number sorted once means it's ready to reuse across Microsoft, Apple, and Google verification flows.

Read the full Microsoft Partner Center DUNS guide →

Does Meta / Facebook Require a DUNS Number?

Not exclusively. Meta Business verification accepts a D-U-N-S number as one of several acceptable documents to confirm a business's identity, but it's generally an option rather than the only route — businesses can often verify using other official documentation instead.

Having a D-U-N-S number on hand can make Meta Business verification faster and smoother, particularly for businesses that already use it elsewhere.
It's most useful as a fallback if other verification documents get rejected or flagged for review.
As always, matching your legal name and address exactly to your D&B record avoids unnecessary back-and-forth.

Read the full Meta / Facebook DUNS guide →

Frequently Asked Questions About DUNS Numbers for App Stores & Platforms

Do I need a DUNS number for an individual developer account?

No. Apple and Google only require a D-U-N-S number for Organization-type accounts. Individual developer accounts on both platforms skip this requirement entirely.

Can I use one DUNS number for multiple developer accounts?

On Google Play, yes — one D-U-N-S number can be used to create several organization developer accounts. Apple ties a D-U-N-S number to a single organization enrollment.

What happens if my legal name doesn't match my D&B record?

Your verification will likely be delayed or rejected. Apple, Google, Microsoft, and Meta all cross-check the name and address you submit against what Dun & Bradstreet has on file, so the two need to match exactly.

Does Amazon require a DUNS number to sell globally?

No, not for standard Global Selling registration. It's optional for the Amazon Business program, and it becomes mandatory only for sellers importing food, beverages, or dietary supplements, due to FDA facility registration rules — not an Amazon seller requirement itself.

Does Microsoft Partner Center require a DUNS number?

Microsoft uses a D-U-N-S number as part of business verification for certain Partner Center account types, particularly when enrolling as an organization rather than an individual.

Does Meta require a DUNS number for business verification?

Meta can request a D-U-N-S number as one of several acceptable documents during Meta Business verification, though it's typically one option among others rather than the only path.

Which platforms actually require a DUNS number?

Apple Developer Program and Google Play Console both require a D-U-N-S number for organization accounts. Amazon does not require one for standard seller registration, only for a narrow FDA-related exception. Microsoft and Meta may request one during business verification depending on account type.